Privacy Policy
Privacy Policy
Last Updated: March 2026
The Safety Equipment Store® (“we,” “us,” or “our”) explains in this Privacy Policy how we collect, use, disclose, and safeguard personal information when you visit our website, create an account, or purchase products.
This Privacy Policy works together with our Terms & Conditions and Cookie Policy.
Information We Collect
Information you provide
- Name and company name
- Billing and shipping address
- Email address and phone number
- Account login credentials
- Order details, quotes, and purchase history
- Messages you send to us (email, forms, customer service)
Information collected automatically
- IP address
- Device, browser, and operating system details
- Pages viewed, clicks, time on page, referring/exit pages
- Approximate location derived from IP
- Cookies and similar technologies (see “Cookies & Tracking” below)
Payment information
Payments are processed by third-party payment processors. We do not store full payment card numbers.
How We Use Personal Information
- Process orders, payments, shipments, returns (where permitted), and customer support requests
- Provide account features (login, order history, saved addresses)
- Operate, maintain, and improve our website and services
- Detect and prevent fraud, abuse, and security incidents
- Comply with legal obligations and enforce agreements
- Send transactional communications (order confirmations, shipping updates)
- Send marketing communications where permitted (you can opt out as described below)
- Measure advertising performance and improve marketing effectiveness
Cookies & Tracking
We use cookies, pixels, and similar technologies to enable site functionality (such as cart/checkout), analyze traffic, and support advertising. For details on cookie categories and controls, please see our Cookie Policy.
Advertising, Analytics, and “Sharing” for Targeted Ads
We use third-party services (including Google, Microsoft, and Meta) to measure ad performance, understand website usage, and deliver advertising that may be relevant to your interests. These services may use cookies, pixels, and similar technologies to collect information about your interactions with our site and other sites.
Under some privacy laws, this may be considered “sharing” for cross-context behavioral advertising. We do not sell personal information for money.
How We Share Information
We may share personal information with:
- Payment processors
- Shipping carriers and freight providers
- Service providers who support our operations (hosting, analytics, fraud prevention, customer support tools)
- Advertising and analytics partners (as described above)
- Government authorities when required by law
Retention
We retain personal information only as long as reasonably necessary to fulfill the purposes described in this policy, comply with legal and accounting requirements, resolve disputes, and enforce agreements.
Security
We implement reasonable administrative, technical, and physical safeguards. However, no method of transmission or storage is completely secure.
Your Privacy Choices
Marketing emails
You can opt out of marketing emails by using the unsubscribe link in the email. Transactional messages (order/shipping) may still be sent.
Cookie controls
You can manage cookies through your browser settings and, where available, our cookie consent settings. See our Cookie Policy for details.
California residents (CCPA/CPRA)
California residents may have the right to request access to, correction of, or deletion of certain personal information, and to opt out of “sale” or “sharing” for targeted advertising. To exercise your rights, contact us using the information below. We will not discriminate against you for exercising your rights.
Children’s Privacy
Our website is not intended for children under 13.
Third-Party Links
Our website may link to third-party websites. We are not responsible for their privacy practices.
Changes
We may update this Privacy Policy from time to time by posting an updated version on this page.
Contact
The Safety Equipment Store®
PO Box 348
Cheboygan, MI 49721
Email: [email protected] (please include “Privacy” in the subject line)